Responsive web design involves putting extraordinary demands on web developers: their content must be structured with particular care and foresight. The site’s interface design must be oriented from the beginning and should work with various formats. Lastly, the CSS code must be unusually extensive.
No matter which statistics one believes, the future is through mobile actions. Smartphone and tablet sales have grown steadily in recent years, and forecasts predict a further increase. The adaptability of websites will become even more critical in the future. Thanks to its flexibility, responsive web design is a good step ahead of technical development and, therefore, guarantees longer reach.
Hardware independent design
The dimensions of the various smartphones, tablets and other Internet-enabled devices vary greatly. The flexible system of responsive web design ensures that layouts can be adjusted to any screen, even between breakpoints, thanks to relative size information. That’s why responsive websites do not need to be explicitly adapted to the specifics of each device.
The far-sightedness of responsive web design is also reflected in the fact that new devices coming onto the market can optimally display the website from the start and without any additional input.
Efficient content management
If websites have an extra version for mobile devices, both versions must be updated each time the content is updated, changed, or expanded. This means twice as much effort and, thus, creates the additional risk that the two versions may differ in content and even contradict each other in the worst case. Also, each search engine must implement extra versions as its content repeats. As a result, the entire website is devalued in the rankings.
Transparent internet addresses
Non-responsive websites with a separate mobile version have two different URLs. In the responsive variant, the site is called up with the same Internet address – regardless of the device used. This unique URL structure optimizes websites for search engines, ensuring a more favorable placement in the engine rankings. Also, it enables the smooth exchange of URLs between users, for example via social media, which means it also ensures the uncomplicated dissemination of the website.
Success factors concerning Google
Beyond the SEO (Search Engine Optimization) benefits already mentioned, Google, as the leader in search engines, explicitly recommends Responsive Web Design for several reasons. The web crawler Googlebot analyzes websites and indexes their content to streamline the search for each request. Responsive web design saves valuable resources because the sites then only twice have to be processed by the crawler instead of mobile pages.